I recently attended a D&AD president's Dan Wieden and David Kennedy. Spiel from the D&AD site is as follows:
'Wieden + Kennedy, the world’s only independent, creatively-led global agency network, was founded in Portland, Oregon on April Fools’ day 1982 by creative partners Dan Wieden and David Kennedy. For the last 25 years W+K have produced award winning creative work for an array of leading brands including their founding client Nike, Microsoft, Coca Cola and Honda to name a few. A hugely successful global company, they now have offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai.
W+K specialises in building strong and provocative relationships between good companies and their customers. They cite their strength derives from the fact that the agency is still 100% independently owned and run by creative people. This has drawnin a diversity of talent from around the world.
Dan Wieden and David Kennedy will be discussing the germination of their success, reviewing the stand-out work from the agency’s 25 year history, and talking about what the future holds.'
Whilst there wasn't too much about the future, (mostly a light hearted look back at times when our industry was a lot more fun), their presentation did highlight a few learnings for me.
The first is that if you sorround yourself with interesting people, who care about stuff, and bring their passion to each project, you will produce exciting work.
The second is that few things are original, but there are lots of things you can put together to make something new.
The last thing I took away is that you should always try to enjoy it. Creating great work and inspiring creative should be fun. It might sound a little cheesy, but looking at these guys on stage, I got the feeling that, whether easy of hard, they filled their time with doing stuff that they thought was a laugh.
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