Nice bit of research from Dynamic Logic to show that campaigns are more effective when you use more than one channel;
http://www.dynamiclogic.com/eu/research/WhatsInTheMix/
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Stuff and thoughts about communications, brands and social media.
About me
Past
- February 2010 (5)
- April 2009 (1)
- March 2009 (1)
- January 2009 (8)
- August 2008 (7)
- June 2008 (2)
- May 2008 (6)
- April 2008 (3)
- March 2008 (4)
- February 2008 (7)
- January 2008 (6)
- November 2007 (5)
- October 2007 (8)
- August 2007 (1)
- July 2007 (4)
- June 2007 (5)
- April 2007 (1)
- March 2007 (14)
- February 2007 (9)
Categories
- World in general (39)
- Social Media (24)
- Advertising (10)
- Media (9)
- Web 2.0 (9)
- brand (6)
- recruitment (5)
- 1 minute series (4)
- Creative (4)
- Figaro Digital (3)
- WOM (3)
- planning (3)
- Blogenvy (2)
- CGM (2)
- Employment (2)
- MeBrand (2)
- Social Media Disruption (2)
- Targeting (2)
- Viral (2)
- Activision (1)
- Agency (1)
- Analytics (1)
- BusinessSouthampton (1)
- COi (1)
- CRM (1)
- Charity (1)
- Code of conduct (1)
- Data (1)
- Dunbar's number (1)
- Email (1)
- Environment (1)
- Five by Five (1)
- Gaming (1)
- Hospital Club (1)
- IAB (1)
- Landscape (1)
- Mobile (1)
- More fun than it looks (1)
- POS (1)
- PR (1)
- People (1)
- Predictions (1)
- Samsung (1)
- Search (1)
- Sharing (1)
- Social brand workshop (1)
- Sony (1)
- The Leadership Trust (1)
- Twitter (1)
- Urban (1)
- Virtual worlds (1)
- William Perrin (1)
- creativity (1)
- design (1)
- luxury (1)
- social currency (1)
- youth (1)
Brand and creative
Digital and data
Media
- Digital media carbon offset programme
- xtreme information - brand info and reseach
- Media Institutions - European Media Governance
- Media Institutions - CIPR
- Media Institutions - Wessex News and Features Agency
- Media Institutions - Scottish Press Associations
- Media Institutions - Press Association
- Radio - Oneword Radio
- Radio - BBC Radio 3
- Radio - BBC Radio 2
- Radio - BBC Radio !
- Radio - BBC 7
- Radio - BBC Radio Five Live
- Radio - LBC Radio
- Radio - BBC World Service
- Radio - BBC Radio 4
- A/V - BBC Four
- A/V - BBC Three
- A/V - Five
- A/V - Channel 4
- A/V - ITV
- A/V - BBC World
- A/V - BBC Two
- A/V - Sky News
- A/V - BBC News 24
- A/V - BBC One
- Newspapers - The News Letter
- Newspapers - The Irish News
- Newspapers - Daily Ireland
- Newspapers - The Belfast Telegraph
- Newspapers - The Western Mail/Wales on Sunday
- Newspaper - The Scotsman/Scotland on Sunday
- Newspapers - The Press and Journal
- Newspapers - The Herald
- Newspapers - The Courier
- Newspapers - The Morning Star
- Newspapers - The Mirror
- Newspapers - The Observer
- Newspapers - The Express
- Newspapers - The Financial Times
- Newspapers - The Independent
- Newspapers - The Guardian
- Newspapers - The Telegraph
- Newspapers - The Times
- Simon Wakefield - media commentator
- European Journalism Centre
Planning
Research
- Everything in one place!
- Business research
- Word complexity
- SME research
- Slide Share
- Popuri - link popularity in social media
- Brandwatch
- Fundraising Blog - Bryan Miller
- Wave Matrix - online buzz research
- ABC
- blogpulse
- dig labs - what are people digging?
- eMarketer
- Eurostats
- Forrester
- i-Level
- IAB
- internet usage
- Jupiter
- mad.co.uk
- Mori
- National statistics
- Office of public sector info
- online surveys
- UK at a glance
- Which?
- World advertising research centre
No comments:
Post a Comment