Guiness Ads

Guinness hides new ad on Internet The drink’s new website will go live soon

Guinness has a track record of delivering award-winning iconic adverts such a ‘Surfers’ and ‘Hands’ so it seems bizarre that they would want to hide their latest work.

But that’s exactly what they have done.The latest ad is not to be launched on TV but has been hidden online for a Guinness fan to find and then launch to the world.

To be the first to find the new ad internet users are being asked by the drink’s ad agency AMV BBDO to solve a series of clues, codes and puzzles and piece together the new film.“Don’t expect it to be easy,” they warn. “As you know, it just wouldn’t be Guinness if the reward didn’t involve a little waiting.”The drink’s new website will go live soon, but in advance they have launched a teaser on You Tube.

It stars Juan Ramon, the mayor of ‘the village’ and contains some clues to get the search started.