Email, music and MMS to spearhead mobile boom

Taken from Precision marketing - 20.02.2008.

Mobile marketing is poised to expand globally, according to a report into mobile messaging trends at a roundtable event held at the Mobile World Congress in Barcelona.
The report, carried out by mobile messaging and Internet provider Airwide Solutions, forecasts future mobile messaging trends.

It found that in the UK accelerated growth is expected in mobile versions of applications that are already firmly established and mobile email is expected to double its share of the total market over the next five years. Across Europe as a whole, mobile email, music and MMS look set to provide steady and sustained growth in revenues.

02 vice president of research and development Mike Short comments: “There remains much more to be done in 21st century messaging from CRM to enterprise messaging, from screen interactivity to better memory stores of your favourite messages from mobile marketing to personalised alert services.”