Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model.
We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform.
Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands that are valued by their communities, and deliver value back to their organisations. Put in simpler terms - create win-win relationships.
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