Dove viral has drawn heat from critics. To be honest, I'm glad.
The double standard of this campaign is pretty clear. How can one beauty product take a moral high ground against other beauty products when they still advertise in the same places, and are owned by the same company as those they are critising?
November 26, 2007
http://adage.com/article?article_id=122185
See the video:
http://www.youtube.com/watch?v=JaH4y6ZjSfE
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