Measuring Web 2.0

Four different perspectives on measuring Web 2.0. Cheers Nick.

http://www.websocialarchitecture.com/community/2007/08/measuring-commu.html

http://www.sci-tech-today.com/story.xhtml?story_id=023001WVB6FE

http://www.theregister.co.uk/2007/07/10/nielsen_page_views/

http://www.e-consultancy.com/news-blog/362048/measuring-web-2-0-the-death-of-the-page-impression.html

In summary

E-consultancy talk about approaching measuring Web 2.0 more like broadcast media than press. They believe the key metrics should be the number of users and the length of time they spend.

The new version of Google Analytics includes new feature such as site search reporting (identifing keywords, categories, products and trends across time and user segments) and event tracking (which enables users to measure visitor engagement with a site's interactive elements.

The Register reports that Nielsen Net Ratings have moved their emphasis on reporting from page views to total time spent on site and also that the measurement methods will be more akin to how TV audiences are estimated.

The Web Social Architecture community posting states that sign-in is the most important action, and therefore traceable stat. They also feel that page views qualified by either a time-based or action-based threshold would represent a valid measurement. Examples they give of action-based measures include file downloads, play embedded media, copy embeded code, forward via email, scroll to bottom of page, print, favourite.