Taken from Marketing week:
A record 2.4 billion ads were watched on television every day in 2008 in the UK, according to new research by the Broadcaster’s Audience Research Board.
The figure means that an average of 42 ads were seen per person every day, and it is up by 6.3% from 2.25 billion in 2007. The rise comes despite an increase in the number of people watching catch-up TV through digital TV recorders and broadband services such as the BBC iPlayer.
The report shows that overall broadcast TV viewing in 2008 was up nearly an hour a week on 2007, with the average person in the UK watching 26 hours, 18 minutes a week, matching the high viewing figures seen in 2003.
The positive research comes ahead of the Government’s Digital Britain report, which is expected to be published this week. The report was commissioned by communications minister Lord Carter, a former Ofcom chief executive.
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