Showing posts with label Creative. Show all posts
Showing posts with label Creative. Show all posts
Wednesday, 28 January 2009
A few good creative men
Men with big ideas. The size of the logo doesn't sell product. Time to pcik up a pencil I guess?
Friday, 28 March 2008
Wednesday, 5 March 2008
7 things you need to make a creative impact
Impact and irreverence
James Aitchison
29 February 2008
Jean-Marie Dru: the seven rules of impact
Jean-Marie Dru, global boss of TBWA, drew extensively on his network’s show reel to open day two with a presentation built around seven points crucial for the creation of advertising with impact.
1. Creativity is not exclusive to specific categories
2. Be creative before the creative process begins
3. You need a big idea
4. Every touchpoint must be creative
5. The interactive world is one of infinite creativity
6. Simplicity is key
7. Creativity builds sales
http://www.warc.com/ConferenceBlogs/EFFIES-022008.asp
James Aitchison
29 February 2008
Jean-Marie Dru: the seven rules of impact
Jean-Marie Dru, global boss of TBWA, drew extensively on his network’s show reel to open day two with a presentation built around seven points crucial for the creation of advertising with impact.
1. Creativity is not exclusive to specific categories
2. Be creative before the creative process begins
3. You need a big idea
4. Every touchpoint must be creative
5. The interactive world is one of infinite creativity
6. Simplicity is key
7. Creativity builds sales
http://www.warc.com/ConferenceBlogs/EFFIES-022008.asp
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