Yesterday I spoke at Figaro Digital's social media seminar at the Hospital Club.
Was a cracking event and thanks to Neil and the team for their hospitality. Here is what I shared...
Showing posts with label Social Media Disruption. Show all posts
Showing posts with label Social Media Disruption. Show all posts
Thursday, 11 February 2010
Wednesday, 10 February 2010
Count-down to Figaro Digital social media seminar
Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model.
We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform.
Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands that are valued by their communities, and deliver value back to their organisations. Put in simpler terms - create win-win relationships.
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