The irrational dislike of others caused by their superior quality and achievement in relation to blogging. It's not made wikipedia yet, but it will.
My first candidate for blogenvy: http://www.mb-blog.com/
Check out this guy's archive on brand. I particularly like the article on scented outdoor advertising http://www.mb-blog.com/index.php/2006/12/08/fresh-baked-or-half-baked/
not least for the fact that we had a similar 'ish idea on a recent pitch.
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